Les grandes marques internationales qui ont fait fureur en 2021 sur le marché cosmétique en Afrique francophone

Dans l’article précédent, on vous a présenté les marques de cosmétiques africaines qui ont fait fureur en 2021. Aujourd'hui, ce sont les marques internationales installées en Afrique subsaharienne francophone qui sont à l’honneur. Il y a quatre ans de cela, on expliquait dans cet article les raisons pour lesquelles les grandes marques étaient réticentes au…

ByMariam19 décembre 20210Comments

Professionnels

Présence des grandes marques de cosmétique en Afrique : focus sur le distributeur Scrupuldos

Les grandes marques de cosmétiques s’installent davantage en Afrique francophone via des distributeurs : cas de Scrupuldos, représentant officiel des marques l’Oréal, Mizani, Yves Rocher et bien d’autres au Sénégal. Dans la suite de nos recherches pour comprendre pourquoi les grandes marques de cosmétiques ne s’installaient pas en Afrique francophone subsaharienne , nous sommes tombés sur…

ByShade Yusra1 mars 20192Comments

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